Experiential value, satisfaction, brand love, and brand loyalty toward robot barista coffee shop: The moderating effect of generation

YJ Kim, JS Park, HM Jeon - Sustainability, 2021 - mdpi.com
This study applies experiential value, satisfaction, brand love, brand loyalty, and generation
to identify consumer behavior toward robot baristas providing new non-face-to-face services …

Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise

MA Alshreef, TH Hassan, MY Helal, MI Saleh… - Sustainability, 2023 - mdpi.com
Studying brand love is vital for hospitality establishments because it helps them understand
their customers' feelings and perceptions toward their brands, especially with the growing …

What drives brand supportive intentions?

HC Wu, YY Chang - Marketing Intelligence & Planning, 2019 - emerald.com
Purpose The purpose of this paper is to examine the structural relationship between brand
supportive intentions and their seven drivers. Design/methodology/approach A …

친환경인증호텔레스토랑에대한경험적가치가만족과브랜드사랑, 행동의도에미치는영향

고주희 - 호텔관광연구, 2023 - dbpia.co.kr
본 연구는 친환경인증 호텔레스토랑에 대한 행동의도의 선행요인으로 경험적 가치와 만족,
브랜드 사랑을 적용하여 변수 간의 영향 관계를 규명하였다. 연구대상을 전체 호텔이 아니라 …

Turist Duyguları, Turist Memnuniyeti, Destinasyon Aşkı ve Destinasyon Sadakati Arasındaki Yapısal İlişkinin Belirlenmesi: Bozcaada Örneği (Determination of the …

N Atsiz, S TÜRKMEN - Journal of Tourism & Gastronomy Studies, 2020 - jotags.net
With the increase in international tourist arrivals and tourism revenues, competition between
destinations has become more challenging. In these competitive conditions, destinations …

The Influence of Fashion Innovativeness On Behavioral Intention Mediated by Brand Image and Brand Love

ND Miwa, AS Hussein, M Rahayu - Jurnal Aplikasi Manajemen, 2023 - jurnaljam.ub.ac.id
The study aimed to investigate the impact of fashion innovation, brand image, brand love,
and behavioral intention on Customers of Ria Miranda products in Malang. The research …

무인커피전문점브랜드경험이만족과브랜드사랑, 충성도에미치는영향

전현모, 구원일 - 한국외식산업학회지, 2023 - dbpia.co.kr
Unmanned coffee shops are attracting more attention as a new business model that can
secure management efficiency and sustainability by pursuing not only consumer safety …

Consumer perceptions and responsiveness toward CSR activities: a sectoral outlook

H Aydın - Ethics, Social Responsibility and Sustainability in …, 2019 - Springer
In today's competitive world, the term social responsibility takes an important place in
business strategies of companies. Because consumers have a tendency for buying from …

외식브랜드의친환경실천이친환경이미지와브랜드사랑, 행동의도, 프리미엄가격지불의도에미치는영향: 환경의식의조절효과

고정란, 고주희 - 한국외식산업학회지, 2024 - dbpia.co.kr
In this study, we verified the influence of a food service brand's green practices on green
image, brand love, behavioral intention, and willing to pay a premium price. Based on the …

The Role Of Brand Love As A Mediation Of Satisfaction And Loyalty

KA Hayuningtias, R Basiya, HB Putra - … Jurnal Personalia, Financial …, 2023 - jos.unsoed.ac.id
This study aims to analyze the role of brand love in the relationship between satisfaction and
loyalty. The sample size in this study was 174 respondents who were consumers of skin …