MA Alshreef, TH Hassan, MY Helal, MI Saleh… - Sustainability, 2023 - mdpi.com
Studying brand love is vital for hospitality establishments because it helps them understand their customers' feelings and perceptions toward their brands, especially with the growing …
Purpose The purpose of this paper is to examine the structural relationship between brand supportive intentions and their seven drivers. Design/methodology/approach A …
N Atsiz, S TÜRKMEN - Journal of Tourism & Gastronomy Studies, 2020 - jotags.net
With the increase in international tourist arrivals and tourism revenues, competition between destinations has become more challenging. In these competitive conditions, destinations …
ND Miwa, AS Hussein, M Rahayu - Jurnal Aplikasi Manajemen, 2023 - jurnaljam.ub.ac.id
The study aimed to investigate the impact of fashion innovation, brand image, brand love, and behavioral intention on Customers of Ria Miranda products in Malang. The research …
Unmanned coffee shops are attracting more attention as a new business model that can secure management efficiency and sustainability by pursuing not only consumer safety …
H Aydın - Ethics, Social Responsibility and Sustainability in …, 2019 - Springer
In today's competitive world, the term social responsibility takes an important place in business strategies of companies. Because consumers have a tendency for buying from …
In this study, we verified the influence of a food service brand's green practices on green image, brand love, behavioral intention, and willing to pay a premium price. Based on the …
This study aims to analyze the role of brand love in the relationship between satisfaction and loyalty. The sample size in this study was 174 respondents who were consumers of skin …