Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …

Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Stakeholder theory (ST) is a profound theory in business ethics and organizational
management. Though several ST reviews are available, they remain restricted to functional …

Purpose In this study, the authors examine artificial knowledge as a fundamental stream of
knowledge management for sustainable and resilient business models in supply chain …

Systematic literature reviews (SLRs) have become a standard tool in many fields of
management research but are often considerably less stringently presented than other …

Abstract The United Nations Sustainable Development Goals (SDGs) offer a universal
framework for addressing pressing global economic, environmental, and social challenges …

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …