Tujuan penelitian ini adalah untuk menguji pengaruh positif dan signifikan consumer review
online, promosi dan kepercayaan terhadap keputusan pembelian pada pembelian tiket …

Indonesia is a Muslim-majority country. A Muslim should pay attention to what they consume
especially food and drink. Muslim consumers need to increase knowledge and awareness …

Theoretical framework: The theoretical framework for this study illustrates the role of brand
image as a mediating factor in the relationship between promotion and purchase decisions …

International trade is increasingly facilitated by e-commerce platforms, fostering user-
generated content through customer reviews, which can be analysed using sentiment …

Dalam pengembangan produk inovasi minuman susu kedelai, strategi pemasaran yang
tepat perlu diketahui melalui riset pasar. Komponen dalam bauran pemasaran menjadi …

This research aims to determine the influence of price and Instagram social media
promotion on purchase decisions. The method used in this research is quantitative …

Halal living trends gave birth to innovation and revolution in the cosmetic industry with the
advent of halal cosmetic products. Halal cosmetics are considered capable of meeting the …

Abstract Information technology is now developing so rapidly that it positively impacts its
users in finding information and communicating with those not far away—Telkomsel, a …