The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Transformative changes in the societal and service context call out for the service discipline
to develop a coherent set of priorities for research and practice. To this end, we utilized …

Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad
studies have generated contradictory empirical findings. In addition, though some existing …

Purpose The definition of value adopted by the current service perspective on marketing
theory is value as value-in-use. Surprisingly, however, little attention has been given to the …

Purpose The customer experience (CX), as revealed in the literature-based debate, has
been variously viewed as either a driver or an outcome of customer-perceived value (CPV) …

Previous studies have consistently observed that international visitors are more satisfied
with the tourism experience than their domestic counterparts. To date, however, no study …

Customer engagement (CE) research has rapidly developed in recent years, with insight
being gleaned in such areas as CE conceptualization, valence, measurement, and …

Although service providers increasingly adopt social robots, much remains to be learned
about what influences customers' experiences with robots. To address this issue, this study …

Despite widespread academic and practitioner interest in non-fungible tokens (NFTs) as a
form of digital assets, little is known about how consumers perceive NFT value. This …

In recent years, a change in business logic from goods-dominant (GD) to service-dominant
(SD) logic can be observed widely. For instance, in the case of the mobility sector …