Assessment of Knowledge, Attitudes, and Constraints among Ornamental Fish Entrepreneurs along the Tamil Nadu Coast: A Market-Oriented Approach
T Iyyappan, R Santhakumar, GA Oli… - Journal of Coastal …, 2024 - meridian.allenpress.com
ABSTRACT Iyyappan, T.; Santhakumar, R.; Oli, GA; Padmavathy, P.; Athithan, S.; Subash,
P., and Ramkumar, S., 2024. Assessment of knowledge, attitudes, and constraints among …
P., and Ramkumar, S., 2024. Assessment of knowledge, attitudes, and constraints among …
Effect Of Social Media Marketing Communication On Customer Behavioral Intention Of Fast-Food Restaurant Chain Customers In Sri Lanka: Brand Image As A …
The main goal of this research was to identify the effect of two factors of social media
marketing communication (social media advertising and electronic word of mouth) on …
marketing communication (social media advertising and electronic word of mouth) on …
Examining the dynamics of research on sales promotion (2015-2024): a comprehensive bibliometric study using WOS and Scopus databases
S Yadav, K Malhotra - International Journal of Business …, 2024 - inderscienceonline.com
The study's objective was to demonstrate the current status of scientific research on sales
promotion by merging the platforms of scientific information systems WOS and Scopus …
promotion by merging the platforms of scientific information systems WOS and Scopus …
Digital Marketing Benchmark Between Cafes in Asean: A Systematic Literature Review
DP Hadi, R Sarwono - 2024 2nd International Conference on …, 2024 - ieeexplore.ieee.org
The coffee industry in Asia is experiencing rapid growth, driven by evolving consumer
preferences and the widespread adoption of digital technologies. This systematic literature …
preferences and the widespread adoption of digital technologies. This systematic literature …
Usage Pattern Of Online Platforms As An Indicator Of Consumer Behavior Among Generational Cohorts
A Gurunathan, D Lakshmi - Available at SSRN 4873452, 2024 - papers.ssrn.com
The adoption and usage of online shopping and social media platforms have increased due
to the easy access to internet and smartphone. All age group people are active in online …
to the easy access to internet and smartphone. All age group people are active in online …
Efficacy of Digital Pricing Strategies on Customer Buying Decisions in the E-Commerce Industry: A PLS-SEM Approach
TA Abdulsalam, RA Omolaja… - African Journal of …, 2024 - journals.abuad.edu.ng
E-commerce is a vital component of global retail sustainability, expanding at a rate of 14%
annually, fuelled by increased internet adoption (55%), with over five billion users …
annually, fuelled by increased internet adoption (55%), with over five billion users …