Penelitian ini bertujuan untuk mengekplorasi pengaruh gamification Shopee. com sebagai
media pemasaran terhadap EWOM, positive emotion, dan repurchase intention. Peneliti …

Considering the development of cyberspace and the high influence of the internet in life and
business, the investigation of emerging technologies and concepts appears essential. The …

Prior studies of social-norms interventions have focused on nudging behavior in non-
competitive settings. This research evaluates such interventions in competitive …

Online reviews can serve as an important strategy to counter and mitigate the negative
effects of information asymmetry which can lead to selecting a sub-optimal product or the …

Based on behavioral reasoning theory, this study explores both bright-side and dark-side
effects of gamification on consumers adoption of gamified recommendation. We conducted a …

Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menciptakan
motivasi sosial dan belanja yang mengarah pada sikap positif untuk aplikasi e-commerce …

Purpose–Numerous companies apply multichannel marketing to engage with customers
across various touchpoints. At the same time, firms use innovative technologies such as …

Having the proper incentive mechanism is paramount for the success of location-based
social networks (LBSNs). With that in mind, we performed a cross-cultural study on the …

The design and guidelines for gamification offer designers a range of solutions to provide
empowerment and engagement to assist with retention within education. This chapter …

The evolution of information technology has drastically changed the way we live our lives
and conduct business. As an IT artifact, online game has become a very popular form of …