Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this is
ever more reflected in scholarly work. To illustrate, assess and map research at the …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

With the continuing application of artificial intelligence (AI) technologies in decision-making,
algorithmic decision-making is becoming more efficient, often even outperforming humans …

This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

Artificial intelligence is similar to human intelligence, and robots in organisations always
perform human tasks. However, AI encounters a variety of biases during its operational …

Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …