Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

This article details the theoretical foundation of haptics in consumer research. We structure
the review using a continuum from proximal touch‐based interactions to increasingly distal …

Influencer marketing has become big business. But while influencers have the potential to
spread marketing messages and drive purchase, some posts get lots of engagement and …

Influencer marketing is a popular strategy to connect with consumers. However, influencers'
use of overly high-arousal language in promoting products (eg,“it's totally AMAZING!”) has …

How can social media managers engage consumers to share posts with others? Extending
regulatory mode theory, we demonstrate that high construal levels enable the integration of …

Abstract Language plays a fundamental role in every aspect of life. But only recently has
research begun to understand the role of language in consumer behavior. This paper offers …

Abstract Language is an integral part of marketing. Consumers share word of mouth,
salespeople pitch services, and advertisements try to persuade. Further, small differences in …

Abstract Language is an integral part of marketing. Consumers share word of mouth,
salespeople pitch services, and advertisements try to persuade. Further, small differences in …

The academic study of grammatical voice (eg, active and passive voice) has a long history in
the social sciences. It has been examined in relation to psychological distance, attribution …

While emojis serve as a proxy of emotion in digital environments and pave the way for new
epistemological viewpoints in destination marketing, certain symbols fail to receive equal …