Livestream Shopping Breakthrough: Fast Fashion's New Frontier Explored through Attitude, Influencer's Advice, and Portal Quality
In today's phygital world, the present study demystifies the impact of perceived benefits of
Livestream shopping on the purchase intention of users toward fast fashion apparel aligned …
Livestream shopping on the purchase intention of users toward fast fashion apparel aligned …
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
M Gökerik - İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2024 - dergipark.org.tr
Social media has become a significant platform that meets consumers' information,
entertainment, and socialization needs in today's world. In this dynamic environment …
entertainment, and socialization needs in today's world. In this dynamic environment …
The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia
F Sudirjo, D Darmiono… - West Science …, 2024 - wsj.westscience-press.com
This quantitative study explores the influence of personal branding, influencer endorsement,
and customer engagement on brand affinity within the cosmetics industry in Indonesia. A …
and customer engagement on brand affinity within the cosmetics industry in Indonesia. A …
How Influencers Can Leverage Performance in Business
AT Rosário - Using Influencer Marketing as a Digital Business …, 2024 - igi-global.com
Influencers can indeed use their influence to boost business performance. Influencers and
businesses can work together to market a company's goods or services to their subscriber …
businesses can work together to market a company's goods or services to their subscriber …
Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy
F Sudirjo, DAK Sari, IA Nugroho - West Science …, 2024 - wsj.westscience-press.com
This research delves into the multifaceted landscape of promoting skin whitening products in
Indonesia, focusing on consumer behavior, digital marketing strategies, and the …
Indonesia, focusing on consumer behavior, digital marketing strategies, and the …
The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty …
F Sudirjo, W Souisa… - West Science Social …, 2024 - wsj.westscience-press.com
This study investigates the influence of influencer collaboration, augmented reality
marketing, and personalized recommendations on consumer purchasing decisions in the …
marketing, and personalized recommendations on consumer purchasing decisions in the …
[PDF][PDF] EVALUATING INFLUENCER MARKETING EFFECTIVENESS
In the fast-changing world of online marketing, influencer marketing has become a key
strategy, especially on platforms like Facebook, YouTube, and Instagram. This chapter looks …
strategy, especially on platforms like Facebook, YouTube, and Instagram. This chapter looks …