Immersive technologies such as augmented and virtual reality, gaming platforms,
blockchain, and non-fungible tokens (NFTs) enable brands to converge virtual and physical …

Purpose This study aims to explore how inter-organizational systems (IOSs) drive tourism
businesses to a new normal based on the resource-based view through the supply chain of …

Influencer types vary, with some more influential than others depending upon the industry
context. Whilst some studies have explored the criteria of individual influencer types to …

This paper focuses on the relatively limited research activity for Fashion Product
Development (FPD). This work aims to challenge the traditional FPD theoretical process …

Purpose This conceptual paper studies how brand and business model architectures
interact. Design/methodology/approach Confronting the literature on brand and business …

The article investigates the 21st-century fashion through the theoretical lens of the mise en
abyme, focusing on the mixed reality as an extended panorama between physical and …

Abstract This issue of Textile Progress provides a critical literature review and reflection
relating to academic research in the field of fashion buying and merchandising, with a …

As today's environment constantly changes, scientific and practical literature suggests that
brands must be managed more agilely. Agile branding, characterized by stakeholder …

This study explores the unintended consequences of circular fashion and whether
perceptions of acting sustainably give consumers 'permission to shop'. Eleven semi …

Responding the digitalization of the fashion industry, technological innovation, the
acceleration of trends, the article identifies a tendency toward affect and discusses the …