E‐marketing in perspective: a three country comparison of business use of the internet

S Adam, R Mulye, KR Deans… - Marketing Intelligence & …, 2002 - emerald.com
Compares business use of the Internet (Net) and World Wide Web (Web) across Australia,
New Zealand and the UK. The reported inter‐country comparison involves studies …

An examination of the online service-profit chain

G Bressolles, F Durrieu, KR Deans - International Journal of Retail & …, 2015 - emerald.com
An examination of the online service-profit chain | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search An examination of the …

A model of Web use in direct and online marketing strategy

S Adam - Electronic markets, 2002 - Taylor & Francis
There has been less than a decade of rapid diffusion of the Internet and related technologies
into the commercial world, with resultant changes in business processes, business structure …

The Conceptualization of the E-Service Quality: A Review of the Literature

RB M'rad - Handbook of Research on IoT, Digital Transformation …, 2021 - igi-global.com
Several research studies have focused on the conceptualization, measurement, and
management of service quality and their effects in electronic environments. Most of them are …

One to one eMarketing strategy alignment: five internet case studies

S Adam - 2001 - dro.deakin.edu.au
Despite widespread adoption of new online business models and the rise of online or
eMarketing using the Internet (Net) and its current graphical face the World Wide Web …

인터넷기술의본연적특성이기술수용에미치는영향에관한연구-범용기술특성을기준으로

이상현, 김길선, 김성홍 - 한국생산관리학회지, 2011 - dbpia.co.kr
본 연구의 목적은 기술이 확산되기 위해 필요한 특성들이 무엇인지를 이해하는데 있다. 이를
위해 사회경제적으로 가장 큰 영향을 미친 인터넷 본연의 기술적 특성이 무엇인지를 제시하고 …