In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Digital natives, with a sense of equality, social justice and environmental awareness, young
people from Generation Z value money more than previous generations and, as such, are …

Environmental sustainability is gathering further importance in various fields, including our
homes. Smart home technologies are increasingly contributing to more efficient energy …

Responding to prior research that has been equivocal on the role of general environmental
motivations and addressing arguments on hedonic motivations in purchasing green …

Abstract “Green” antecedents and consequences have been widely explored recently.
Despite the prominence of antecedents of green behavior, literature provides little attention …

The pandemic triggered by the spread of the coronavirus disease 2019 (COVID-19) has had
a major impact on numerous collective behaviors, while also changing individuals' …

The aim of this study is to investigate the psychological factors that predict the sustainable
purchase behaviour of educated young consumers. The study has been performed on 425 …

Many consumers have shown positive attitudes towards green consumption; however, these
attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude …

Globally, plastic production and consumption have led to a large amount of plastic waste.
Plastic solid waste poses a serious menace to the environmental wellbeing. Plastic pollution …

This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …