The fashion industry is one of the largest polluters of the world. The exploitation of resources
for the ever-changing trends in fashion puts tremendous pressure on the environment. The …

Although Generation Z is known for its ethical and conscientious values, they are a major
consumer segment of SHEIN fashion, a leading non-sustainable brand. This study explores …

While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …

Mycelium-based composites (MBCs) are alternative biopolymers for designing sustainable
furniture and other interior elements. These innovative biocomposites have many ecological …

In the contemporary business landscape, the effective management of negative publicity
stands as a critical challenge for organizations seeking sustained success. This prompts a …

The authors conducted a survey of 120 consumers in South Korea to study how fashion
brands can use “Higg Index” to increase information transparency, which then enhances …

The growth of digital media usage has accelerated the development of big data technology.
According to the agenda-setting theory, news media inform the public regarding major …

There is a limited amount of research to investigate emotional transition (ie love to hate)
among consumers. Moreover, can value-expressiveness motivate consumers to not to share …

Background Circular fashion presents a new challenge in understanding consumers and
marketing. There is a gap in research connecting the different layers of consumer behavior …

Purpose Amidst escalating sustainability challenges, product and brand managers face a
pressing need to foster responsible consumption and marketing strategies. Guided by the …