The study examined the effect of market orientation on corporate performance of insurance
firms in Nigeria. The specific objectives of the study include determining how the various …

This study investigated the relationship between database marketing, or simply customer
information management, and competitive advantage of the firms in tourism industry in …

To survive and lead in the globally competitive marketplace, firms are seeking strategies to
improve organisational performance to compete and win from among the market …

In modern conditions of business, innovations and new technologies have a great
significance for the development of highly educated institutions. Major changes are under …

U savremenim uslovima poslovanja inovacije i nove tehnologije imaju veliki značaj za
razvoj visokoobrazovnih institucija. Velike promene su pod uticajem informaciono …

This study examined effective marketing information system and organizational decision
making in the Nigerian telecommunications industry. The study employed a cross-section …

This study investigated the relationship between Customer Relationship Management
(CRM) and Marketing Effectiveness (ME) in the Nigeria Hospitality industry. Structured …

Os estudos de Gerenciamento de Impressões têm sido ampliados na perspectiva
internacional. No Brasil, alguns trabalhos têm apresentado este construto associados a …