This study investigates how a multinational cosmetic company uses its advertising to
promote green cosmetics in Indonesia. Using Multimodal Critical Discourse Analysis …

Standar kecantikan selalu dikaitkan dengan penampilan fisik dari kelompok tertentu yang
digambarkan secara tidak realistis. Padahal nilai kecantikan bagi setiap budaya dan …

Manifestos serve as a means for political leaders to execute their plans and to touch on an
array of issues. This study examines the transitivity processes in the manifestos of two …

Advertisement as media to promote or sell particular products can be done online, electronic
and printed media. It is easy for the public to access or get information. In advertising, the …

The purpose of the study was to examine advertising discourse and portrayal of women in
choice of cosmetic products in Lagos Nigeria. It was informed by the fact that advertisers use …

Despite the recognition of gender equality within the Indonesian legal system, there remain
various instances where women have disadvantages in domains including education …

Discourse on English taglines beauty products play an important role in shaping brand
identity and attracting customer attention. This study investigated several English taglines …