This article analyzes the effects of diversification and brand breadth on firm performance for
professional service firms (PSFs). The research aim is two-fold. First, we test whether moving …

Purpose The entry of multinational firms is likely to increase competition and provide better
deals to consumers in emerging markets such as India, China and Brazil. In this context, this …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

A Mathematical Model of Factors Driving Product Success in an Indonesian Market using Design
of Experiment title Title Author Issue Keywords Current Issue : Vol 15, No 3 (2024) Browse By …

Armin Günther identifiziert und positioniert das sogenannte Complementor Relationship
Management (CoRM) als eigenständige Sparte des Business Relationship Managements …

Previous studies have not agreed on factors that affect the success of different kinds of
products. These studies have used independent variables with a different number of …

Im Rahmen der vorliegenden Forschungsarbeit wird ein Konzept zur Gestaltung eines
kostenund zeiteffizienten Wandels von netzwerkförmig organisierten Produktionssystemen …

Purpose–The entry of multinational firms is likely to increase competition and provide better
deals to consumers in emerging markets such as India, China and Brazil. In this context, this …

A quantitative study among German B2B firms exhibits a high prevalence of solution selling
practices (about 40% of the sample) but a low incidence. The alleged trend towards solution …