The current review aims to unify existing views of altruism through an examination of the
biological bases of a fundamental form of giving: altruistic responding. Altruistic responding …

Cuteness in offspring is a potent protective mechanism that ensures survival for otherwise
completely dependent infants. Previous research has linked cuteness to early ethological …

Childhood is the time when we forge our first social bonds, first learn how to express and
read basic human emotions, and first make sense of the physical world. In childhood …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …

The role of virtual salesperson (VS) and the importance of customer reviews in facilitating
online purchase decisions and sales have recently received much attention from technology …

Kawaii (a Japanese word meaning “cute”) things are popular because they produce positive
feelings. However, their effect on behavior remains unclear. In this study, three experiments …

The baby schema concept was originally proposed as a set of infantile traits with high
appeal for humans, subsequently shown to elicit caretaking behavior and to affect cuteness …

This article examines the extent to which consumers engage in more indulgent consumption
when they are exposed to whimsically cute products and explores the process by which …

Narrative fictions have surely become the single most widespread source of entertainment in
the world. In their free time, humans read novels and comics, watch movies and TV series …

Purpose This paper identifies the effects of different dimensions of the cuteness (ie baby
schema cuteness and whimsical cuteness) of artificial intelligence (AI) agents on attachment …