Purpose This study aims to study the attitude toward purchasing luxury fashion of young
consumers based on an extended model that integrates the constructs of the theory of …

This study examines the interplay of air connectivity, sports events, infrastructures, and fiscal
support during the period 2017 and 2022 in a designated area called Special Economic …

Influencer marketing is an increasingly significant research topic, but there is a research gap
when it comes to utilizing data from social media influencers' online community to identify …

Through a quantitative approach, this study examines how social media influencers affect
Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants …

The interconnection of devices, intended to collect and transmit data via the Internet, is
called the Internet of Things (IoT). This technology has the potential to revolutionize both the …

In the context of people's gradually rising consumption levels and the urgent need to
upgrade the tourism market, the continuous homogenization of tourism souvenirs is …

This study investigates the impact of social media on tourists' destination decisions in a less
digitalized economy through the lens of the uses and gratification theory. Data was collected …

Purpose The purpose of this study is to discern the underlying dimensions of destination
branding and social media in the socio-geographical context of Pakistan. The study while …

Purpose This study draws on social influence and social comparison theories to investigate
the effect of social media influencers on intention to visit with the mediating role of upward …

Super Typhoon Rai damaged Siargao's tourism industry. Despite the reconstruction
projects, there was still evidence of limited resources, destructed infrastructures, and …