Tema rada su američki utjecaji na razvoj potrošačkog društva u Jugoslaviji i njihova
propagandna uloga u borbi za “srca i duše” u Hladnom ratu. Na primjeru Zagrebačkog …

Oblikovanje hrvatskoga masovnog potrošačkog društva početkom druge polovice 20. st.,
modernizacijski ciklus i ozračje napretka potaknuli su potrebu za stjecanjem trajnih …

The chapter deals with an aspect of politicization of history through a review of the various
metamorphoses of historiography during the transition period of post-Communist Croatian …

In this thesis, I examine the development of the leading Yugoslav department store chain
“Na-Ma” in Zagreb in order to show the significant way that department stores as modern …

U članku su predstavljene okolnosti i početak razvoja koncepta samoposluživanja u
socijalističkoj Jugoslaviji. Pitanje razvoja samoposluga stavlja se u kontekst ondašnjeg …

If “articulating the past historically,” as Walter Benjamin provocatively put it,“does not mean
to recognize it the way it really was but to seize hold of a memory as it flashes up at a …

Sažetak Devetnaestostoljetni patentni izum američkog ljekarnika Johna S. Pembertona,
sirup u kombinaciji s karboniziranom sodom, proživio je svoju transformaciju od „tonika za …

In its 5 May 1947 issue, Life magazine displayed a photo-essay entitled 'Family Status Must
Improve: It Should Buy More for Itself.'Ted and Jeanne Hemeke, parents of three children …

Long, Hot Summer, the Ford Mustang, Doctor Spock,“Indian burns,”“MISSI...,”“pictures from
America,” hula hoops, Western novels, pop art, JD Salinger, Jack Kerouac, the hippie …

This chapter focuses on one particularly significant geopolitical narrative in socialist
Yugoslavia, a country that challenges the political, economic, and cultural uniqueness of the …