Challenges and opportunities for marketing scholars in times of the fourth industrial revolution

M Krafft, L Sajtos, M Haenlein - Journal of Interactive …, 2020 - journals.sagepub.com
Artificial Intelligence (AI) and 5G connectivity have been identified as drivers of the so-called
Fourth Industrial Revolution (FIR). AI and 5G, through emerging technologies such as …

[PDF][PDF] La frontera como método

S Mezzadra, B Neilson - Madrid: Traficantes de sueños, 2017 - tintalimon.com.ar
La neblina y la tierra, la violencia y la magia han rodeado el trazado y la institucionalización
de las fronteras desde fines de la antigüedad. Diversas fuentes provenientes de distintas …

Liquid consumption

F Bardhi, GM Eckhardt - Journal of Consumer Research, 2017 - academic.oup.com
This article introduces a new dimension of consumption as liquid or solid. Liquid
consumption is defined as ephemeral, access based, and dematerialized, while solid …

Extended self in a digital world

RW Belk - Journal of consumer research, 2013 - academic.oup.com
The extended self was proposed in 1988. Since it was formulated, many technological
changes have dramatically affected the way we consume, present ourselves, and …

The dynamics of social practice: Everyday life and how it changes

E Shove, M Watson, M Pantzar - 2012 - torrossa.com
SOCIAL PRACTICE Page 1 SOCIAL PRACTICE THE DYNAMICS OF ELIZABETH SHOVE, MIKA
PANTZAR & MATT WATSON everyday life and how it changes Page 2 Page 3 SAGE has been …

Towards an epistemology of consumer culture theory: Phenomenology and the context of context

S Askegaard, JT Linnet - Marketing Theory, 2011 - journals.sagepub.com
This paper argues for an epistemological positioning of Consumer Culture Theory (CCT)
research beyond the lived experience of consumers. CCT, it is argued, brought sociocultural …

Liquid relationship to possessions

F Bardhi, GM Eckhardt… - Journal of Consumer …, 2012 - academic.oup.com
This study investigates consumers' relationship to possessions in the condition of
contemporary global nomadism. Prior research argues that consumers form enduring and …

The storied life of singularized objects: Forces of agency and network transformation

AM Epp, LL Price - Journal of consumer research, 2010 - academic.oup.com
Our study contributes to understanding the role of material culture in families. Findings from
a longitudinal case study extend Kopytoff's theory of singularization by explaining what …

Concepts and practices of digital virtual consumption

J Denegri‐Knott, M Molesworth - Consumption, Markets and …, 2010 - Taylor & Francis
Despite the popularity of online spaces that simulate aspects of consumption‐like
experiences (online virtual worlds, video games and interactive functions on online retailers) …

Non-representational marketing theory

T Hill, R Canniford, J Mol - Marketing Theory, 2014 - journals.sagepub.com
The purpose of this article is to evaluate and advance tools that marketing and consumer
researchers have recently gathered from assemblage and actor–network theories. By …