Background This paper explores how demarketing strategies impact women's breastfeeding
attitudes, intentions, and behaviors under the moderation of time pressure and …

Purpose This study utilised Mehrabian and Russel's stimulus-organism-response (SOR)
model to investigate the inter-relationship between perceived social media information …

This paper aims to examine the key determinants of User-Generated Content (UGC)
affecting consumers' purchase intention toward buying vitamin and dietary supplement …

Purpose According to construal level theory, close (versus far) psychological distance is
associated with low (versus high) construal level. Despite the evidence for discount frame …

Purpose This study seeks to investigate the interrelationships among sector reputation,
purchasing stock intention, sector engagement and attitude toward the sector. Moreover, it …

This empirical study compares the effects of consumer generated brand-related content
versus brand generated advertising on X (formerly Twitter). Guided by the theory of planned …

크라우드 펀딩의 참가자수, 모금액, 달성률, 기간과 같은 지표는 투자자들이 크라우드 펀딩을
평가하는데 가장 기초적인 자료로 활용된다. 크라우드 펀딩에 대한 선행연구에서는 크라우드 …

Background: User-Generated Content (UGC) videos have received considerable attention in
recent years thanks to their great potential for buyers and sellers. However, the effect of this …

Society has begun to question influencer reviews in social commerce, despite influencers
remaining essential in marketing. This research aims to gather effective strategies for …

In the dynamic landscape of the fashion industry, cultivating brand loyalty has become a
challenging endeavour, intensified by the competitive realm of social media. This study …