Marketing audit is a tool which measures the value, risk and effectiveness of marketing
efforts of the organization. The starting point of the marketing audit is the market into the …

The speeding business operations and the necessity for strategically-oriented activities
determine the relevance of research in the domain of business audit, including marketing …

In a riotous macroeconomic environment, the investment decision becomes more and more
difficult to take, and discussions on investment and their global strategic orientation become …

The present and future economic development involves a high consumption of resources,
natural, informational to generate economic goods to satisfy global demand. The danger …

Any company multinational that operates in a competitive market will ask a series of
questions to find solutions to achieve profitable business. From a marketing perspective …

Forced to operate in a turbulent environment, companies are increasingly receptive to what
happens to consumer behaviour under the impact of globalization, digititaIization and the …

Abstract Analysis of the current situation of the agricultural sector in Romania indicate the
need to accelerate restructuring and modernization of rural areas especially, given its …

The authors propose in this study, an analysis of the evolution of macroeconomic indicator of
property in correlation with GDP. For this purpose is used a simple linear regression model …

European monetary policy is the primary management of cash flows in the whole of the
European Union, which involve carrying out operative and safe payments throughout the …

It is highly common the fact that political parties in charge should decide in the name of a
nation the economic and social aspects. How can the decisional process be oriented …