The Role of Celebrity Endorsers and Brand Awareness on Purchasing Decision through Trust in E-Commerce Consumers in Yogyakarta

HB Barus, M Fadhilah, PD Cahyani - Jurnal Manajemen Bisnis, 2024 - jurnal.fe.umi.ac.id
This study aims to determine the effect of celebrity endorsers and brand awareness on
purchasing decisions through trust in Tokopedia E-Commerce consumers in Yogyakarta …

Penyelesaian Hukum Terhadap Wanprestasi Pembayaran Jasa Shopee Affiliate Perspektif Fatwa DSN MUI No. 62/DSN-MUI/XXI/2007 (Studi Kasus Aplikasi Shopee …

A Rahman, A Ardiansyah - Jurnal EDUCATIO: Jurnal Pendidikan …, 2023 - jurnal.iicet.org
Tujuan dilakukannya penelitian ini adalah guna menganalisis penyelesaian hukum
terhadap wanprestasi pembayaran jasa Shopee Affiliate dari perspektif Fatwa Dewan …

[PDF][PDF] The Mediating Role of Brand Trust in Influencing the Relationship Between Perceived Price and Celebrity Endorsement on Purchase Intention for Tridaya Tour …

GR Ediwar, V Verinita, E Besra - JOURNAL OF ECONOMICS, FINANCE …, 2023 - core.ac.uk
This research aims to analyze The mediating role of brand trust in influencing the
relationship between perceived price and celebrity endorsement on purchase intention for …

Do Brand Personality and Celebrity Endorser Influence Customer Loyalty through Brand Trust?

SR Azizah, RT Wiraguna - JMKSP (Jurnal …, 2024 - jurnal.univpgri-palembang.ac.id
In an attempt to maintain customer loyalty to Madame Gie Cosmetic, it is necessary to
innovate in promotion and marketing. Factors that can affect customer loyalty are brand …

The Influence of Consumer Product Knowledge, Trust, and Risk Perception on Purchase Intention Among Shopee Consumers: The Role of Reviews as a Moderating …

DM Suri, A Atika, S Aisyah - JMKSP (Jurnal …, 2024 - jurnal.univpgri-palembang.ac.id
The development of e-commerce has changed consumer behavior. With the presence of e-
commerce, many habits have changed, starting from previous shopping habits in offline …

[HTML][HTML] Pengaruh celebrity endorser dan kepercayaan konsumen terhadap keputusan pembelian produk skincare pada pengguna tiktok

NPPD Putri - 2024 - etheses.uin-malang.ac.id
INDONESIA: Perkembangan teknologi digital, terutama dalam media sosial seperti TikTok,
telah membawa perubahan yang signifikan dalam perilaku konsumen terlebih pada …

[引用][C] Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi

R Tanjung, K Keni - MBIA, 2023

[PDF][PDF] DIAJUKAN OLEH: NAMA

SE NIM - repository.untar.ac.id
SKRIPSI PENGARUH PERCEIVED BENEFIT, PERCEIVED RISK, DAN PERCEIVED
BEHAVIORAL CONTROL TERHADAP FINTECH ADOPTION INTENTION PADA PR Page 1 …

[引用][C] The role of parasocial interaction as a mediator in the influence between trust and beauty influencer expertise on purchase intention (study on beauty influencer …

S Maharani, D Suprayogo - 2024