The literature lacks a systemic view of what needs to be done by Higher Educational
Institutions (HEIs) to leverage student entrepreneurship and employability. In order to …

Globalization and internationalization have received increasing attention from researchers
in the field of education management over the past decade, who have found that …

This study evaluates the influence of ranking reports on university brands' credibility and
perceived differentiation. Signaling theory is applied to link ranking with credibility and …

Definition “Brand” is a term relating to organizational activities designed to synthesize and
manage various complementary elements, such as visual identity, online presence, and …

The research and innovation activities at higher education institutions (HEIs) are considered
essential in driving forward sustainability in order to facilitate future decision-making …

This research investigates how university students define and perceive success, an area
that is increasingly important to ensuring that a university's brand remains aligned to the …

The implementation of university sustainability affects brand perceptions by conferring
attributes related to commitment and reputation, especially by students. The proper …

Higher education institutions have generated competitive advantages by responding to the
employment needs of the industry and designing an attractive offer to the academic …

In the higher education literature, matters of student ill-being, stress, and anxiety are some of
the grave concerns among universities seeking to stand out in a highly competitive …

Measuring and managing reputation is one of the core challenges for higher education
institutions (HEIs). Although research and theory in higher education marketing has been …