How to use no-code artificial intelligence to predict and minimize the inventory distortions for resilient supply chains
Consumers' dramatic demand has a pernicious effect throughout the supply chain. It
exacerbates inventory distortion because of significant revenue loss caused by stock-level …
exacerbates inventory distortion because of significant revenue loss caused by stock-level …
Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector
B Khalid - Heliyon, 2024 - cell.com
The effective implementation of omnichannel commerce can fundamentally alter how
consumers shop online. This study attempted to understand Thai consumers' omnichannel …
consumers shop online. This study attempted to understand Thai consumers' omnichannel …
Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
SRH Hati, Y Kamarulzaman… - International Journal of …, 2024 - Wiley Online Library
This study analyzes the literature available on consumer luxury consumption and the
marketing of luxury products during the COVID‐19 pandemic. The Scopus database was …
marketing of luxury products during the COVID‐19 pandemic. The Scopus database was …
Evolution of the online sales of sustainable products in the COVID-19 pandemic
In the context of the COVID-19 pandemic, online sales have increased in recent years for
many products. Responsible consumption has also been considered by households and …
many products. Responsible consumption has also been considered by households and …
[PDF][PDF] Mapping the trend of digital transformation in omni-channel retailing: a bibliometric analysis
The omnichannel, a new concept in retailing, has surpassed the genre of electronic
business (e-commerce) and has significantly influenced consumer thoughts and decisions …
business (e-commerce) and has significantly influenced consumer thoughts and decisions …
Reassessing customer trust and privacy concerns in omnichannel customer experience
In today's retail landscape, omnichannel customer experience plays a crucial role in
fostering long-term customer trust and satisfaction. However, there remains a gap in …
fostering long-term customer trust and satisfaction. However, there remains a gap in …
The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing
This current study delves into the quality of consumer perception regarding brand channel
integration that adopts the omnichannel approach. It specifically explores the impact of …
integration that adopts the omnichannel approach. It specifically explores the impact of …
Back to the table: how omnichannel social media marketing returns customers to restaurant locations
C Suttikun, P Mahasuweerachai… - International Journal of …, 2024 - emerald.com
Purpose The purpose of this study was to understand how social media marketing activities
(SMMA) influence consumers' perceived value of online-to-offline food ordering …
(SMMA) influence consumers' perceived value of online-to-offline food ordering …
The influence of social media influencers (SMI) on the pro-environmental behavior of Thai generation Y regarding the purchase of electric vehicles
T Cattapan, S Vilaisri… - ABAC …, 2023 - assumptionjournal.au.edu
The purpose of this study was to apply the Theory of Planned Behavior (TPB) to investigate
the influence of social media influencers (SMI) on Facebook on the perception of pro …
the influence of social media influencers (SMI) on Facebook on the perception of pro …
Exploring the moderated mediation model of customer intention in omnichannel technology: a systematic literature review
This study systematically reviews literature to explore the Moderated Mediation Model of
Customer Intention in Omnichannel Technology, particularly under the transformative …
Customer Intention in Omnichannel Technology, particularly under the transformative …