Understanding online consumers' purchase intentions: A contribution from social network theory
There is a dynamic and interconnected international setting shaped by the power of the
Internet and social media. To gain more consumers, understand their behaviours and …
Internet and social media. To gain more consumers, understand their behaviours and …
Social Media Marketing amongst Millennial’ s In Malaysia: Issues and Challenges
A Harun, WHR Husin - Journal of social transformation and …, 2019 - publisher.uthm.edu.my
Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using
social networking sites like Facebook, Twitter and Instagram to earn potential customers to …
social networking sites like Facebook, Twitter and Instagram to earn potential customers to …
The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
WHR Husin - 2019 - eprints.uthm.edu.my
This study examined the influences of social media marketing (online communities,
interaction, entertainment and perceived trust) and Generation Y online purchase behaviour …
interaction, entertainment and perceived trust) and Generation Y online purchase behaviour …
[PDF][PDF] The role of customer orientation support, individual swift trusts and trust in promoting social commerce
KSW Leung - 2019 - scholars.hkbu.edu.hk
Social commerce (s-commerce) relies on social media to support the buying and selling
activities between customers and sellers. S-commerce sites have nowadays enabled their …
activities between customers and sellers. S-commerce sites have nowadays enabled their …