Store flyers are still one of the most important marketing communication tools used by
retailers to promote new products, announce new stores, and communicate special offers …

In the EU, alcoholic beverages are exempt from Regulation 1169/2011 on the provision of
food information to consumers (FIC) that requires food labels to contain both ingredient …

The purpose of this paper is to analyse how Spanish consumers are really influenced by
store flyers. The present study examines decisions of households regarding:(i) incidence …

This study evaluates the impact of sales promotions that are featured in store flyers
distributed by prominent retailers and their capacity to attract consumers to their …

Although store flyers play a crucial role in retailer communication, their environmental
burden has raised a public debate, fostering No Junk Mail sticker adoption by a growing …

Retailers' communication support for their price promotions is shifting from traditional flyers
and circulars (so-called feature ads) to conventional media channels, especially digital ads …

Store flyers are one of the most important media used to feature retail and manufacturer
promotions. Yet the body of research on their effectiveness on customer behaviour …

The purpose of this paper is to predict the differences between highly prone and less prone
consumers to store flyers in terms of their sensitivity to economic, shopping-related and …

Retailers often use store flyers to communicate the availability, price, and promotions of their
products. Many households inspect store flyers for promotions, and the majority still prefer to …

There is growing interest in how actors can shape markets. Focus has mainly been on how
individual firms try to shape markets, while less attention has been devoted to exploring how …