In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

This paper provides a comprehensive review of the literature regarding the effect of country
of origin on consumer perceptions of products and services. Results reveal that consumer …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in
“Buy Local” and “Made In…” campaigns are surveyed. First, the importance of country of …

The objective of this paper is to investigate product‐country images, lifestyles and
ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers …

This is the first-ever book about product and country images. It goes considerably beyond
what was known until now about these images on buyer behavior and international market …

Country of origin (CO) is a potentially powerful image variable that can be used to gain
competitive advantage in international marketing. However, deficiencies in the definition and …

Previous research has shown that consumers in developed countries display a high level of
consumer ethnocentrism by prioritizing local products over foreign manufactured ones …

After discussing the concepts of nation and image, this article considers (1) the extent to
which the notion of a brand is applicable to a nation,(2) the mechanisms by which a nation's …

Drivers of local food consumption: a comparative study | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Drivers of local …