Purpose This study aims to propose a comprehensive model to help understand factors
influencing the intention to participate in a destination management system (DMS) amongst …

This study aims to predict the intention to participate in the Destination Management System
(DMS) among tourism stakeholders in Vietnam. By using and modifying the Unified Theory …

Mobile applications, as a very dynamic segment of modern ICT (Information and
Communication Technology), are in widespread use in tourism. Tourist destinations are …

The purpose of this exploratory study is to provide initial insights into tourism marketers'
perspectives on and intention to adopt Augmented Reality (AR) to enhance the visitor …

This chapter analyzes, through a study case, the implementation of the so-called Industry 4.0
(I4. 0) strategy carried out by the global company GKN Automotive in its plants located in …

RESUMO E, de repente, o mundo parou. Com ele, a atividade turística praticamente cessou,
despoletando uma crise sem precedentes, depois de décadas de crescimento contínuo e …

Despite the growing body of literature supporting Virtual Reality's (VR) effectiveness as a
destination marketing tool, empirical research employing a tourism marketing perspective in …

The advancement of technology has revolutionised the tourism industry. However,
Destination Management Organisations (DMOs), in general, have yet to undertake holistic …

The tourism competitiveness, and thus competitiveness of tourist destination, has become,
both for scientific community and tourist destinations, a very important subject of research …

The advancement of technology has revolutionised the tourism industry. However,
Destination Management Organisations (DMOs), in general, have yet to undertake holistic …