Alongside structural equation modeling (SEM), the complementary technique of partial least squares (PLS) path modeling helps researchers understand relations among sets of …
A large proportion of information systems research is concerned with developing and testing models pertaining to complex cognition, behaviors, and outcomes of individuals, teams …
M Mehmetoglu, S Venturini - 2021 - taylorfrancis.com
Partial least squares structural equation modelling (PLS-SEM) is becoming a popular statistical framework in many fields and disciplines of the social sciences. The main reason …
M Sarstedt, CM Ringle - Journal of Applied Statistics, 2010 - Taylor & Francis
In the social science disciplines, the assumption that the data stem from a single homogeneous population is often unrealistic in respect of empirical research. When …
Structural equation models (SEMs) make it possible to estimate the causal relationships, defined according to a theoretical model, linking two or more latent complex concepts, each …
M Sarstedt - Journal of modelling in Management, 2008 - emerald.com
Purpose–The purpose of this paper is to critically review the latest approaches for capturing and explaining heterogeneity in partial least squares (PLS) path modelling and to classify …
When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study …
This paper extends Festge and Schwaiger's (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel …