“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
B Behre, V Cauberghe - International Journal of Consumer …, 2024 - Wiley Online Library
Sustainable fashion is becoming increasingly integrated in today's society. However, the use
of the term “eco” in fashion branding may evoke negative consumer perceptions, especially …
of the term “eco” in fashion branding may evoke negative consumer perceptions, especially …