A system dynamics simulation model to evaluate project planning policies
M Shafieezadeh, M Kalantar Hormozi… - … Journal of Modelling …, 2020 - Taylor & Francis
Computer simulation modeling approach has been used for the last decades to address the
growing need for estimation, analysis and improvement of project performance indicators. In …
growing need for estimation, analysis and improvement of project performance indicators. In …
Dynamic allocation of promotional budgets based on maximizing customer equity
M Memarpour, E Hassannayebi, N Fattahi Miab… - Operational …, 2021 - Springer
Marketing managers allocate extraordinary amounts of budgets for supporting their
organization's marketing plans. Choosing the right measure for allocation of promotional …
organization's marketing plans. Choosing the right measure for allocation of promotional …