Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …

Unlike traditional marketing methods, neuromarketing has shown new insights and higher
prediction accuracy. This research uses the bibliometric method to analyze the objectives …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

Rapid adoption of virtual-reality-assisted retail applications is inadvertently reshaping
consumer buying patterns, making it crucial for businesses to enhance their shopping …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

In recent years, due to the extensive use of social media advertisement and the
development of social commerce tools, scholars and practitioners pay more attention to …

The “similarity-attraction” mechanism of brand personality exists in a state of controversy
because many studies have found that the brand personality favored by consumers is …

Background Short videos play a key role in the process of tourism destination promotion,
and attractive short videos can bring tourist flow and economic income growth to tourist …

Despite all the marketing power social media marketing has, a major challenge it faces is
how to create meaningful content that ignites a spark with audiences. The purpose of this …