Purpose: Mobile network operators (MNO) use a variety of brand strategies in the Pakistani
telecommunication market to entice mobile network users (MNU), but there was no …

This major practical handbook bridges the gap between strategy and design, presenting a
step-by-step design process with a strategic approach and extensive methods for …

This article aims at providing an understanding of factors that determine the success and
failure of employer branding. An African steel‐producing start‐up company developed an …

Abstract SWART, Christelle; DU PLESSIS, Charmaine and GREEFF, Elnerine. An integrated
social media communication view on content marketing by South African non-profit sectors …

CEOs are high-profile figureheads who have a critical role in their organization. Because of
their high impact on firm performance and brands, stakeholders and the public follow them …

Corporate brand identity brings businesses within the marketplace into the limelight by
making the organisations appealing to investors, stimulating the distinctiveness of the …

O principal objetivo do presente estudo é perceber qual o papel dos eventos culturais na
construção da marca, imagem e qualidade percebida acerca de um destino, aplicado ao …

Kriz dönemlerinde hedef kitle ile etkili bir iletişimkurulamadığı ve kriz iyi yönetilmediği
takdirde kurumsal markaya ilişkinolumsuz bir algı oluşmakta ve kurumun itibarı …

Nowadays it is very common to make decisions about our actions and behaviors based on a
series of perceptions, which have been created according to a series of variables, and in …

Contribution/Originality: This study contributes in the existing literature on branding strategy
by including Halal branding strategy. Most studies investigate Halal as part of separate …