[图书][B] Electronic commerce 2018: a managerial and social networks perspective
This new Edition of Electronic Commerce is a complete update of the leading graduate
level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
(Re) Locating boundaries: a systematic review of online ethnography
Purpose–The purpose of this paper is to systematically review online ethnography and its
boundary challenges. The paper especially focusses on how researchers draw space …
boundary challenges. The paper especially focusses on how researchers draw space …
Understanding fan motivation for interacting on social media
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
Understanding how brands should operate on social media is very important for
contemporary marketing researchers and managers. This paper argues that due to the …
contemporary marketing researchers and managers. This paper argues that due to the …
Mapping the unarticulated potential of qualitative research: Stepping out from the shadow of quantitative studies
P Nuttall, A Shankar… - Journal of …, 2011 - journalofadvertisingresearch.com
This paper reviews the contributions of qualitative methods to the development of
advertising as represented within the Journal of Advertising Research over the last 50 years …
advertising as represented within the Journal of Advertising Research over the last 50 years …
Social media marketing: Evolution and change
S Sharma, HV Verma - Social media marketing: Emerging concepts and …, 2018 - Springer
Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …
time interactions. This includes social networking sites (SNS), blogs, discussions forums …
Engaging fans through social media: implications for team identification
Purpose The ubiquity of social media provides sport organizations with opportunities to
communicate with fans and as a result, potentially strengthen team identification. The …
communicate with fans and as a result, potentially strengthen team identification. The …
An examination of how alcohol brands use sport to engage consumers on social media
Abstract Introduction and Aims To examine how alcohol brands use sport in their
communication activities on social media. Despite extensive research exploring alcohol …
communication activities on social media. Despite extensive research exploring alcohol …
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Purpose Social media has enhanced the ability of fans to interact with each other. Whilst
previous research investigates fan co-creation, few studies focus on the interactive effects …
previous research investigates fan co-creation, few studies focus on the interactive effects …
Wearable technologies, brand community and the growth of a transhumanist vision
D Akdevelioglu, S Hansen… - … and Biotechnologies in …, 2022 - taylorfrancis.com
By enabling users to digitally monitor their health and behaviour, wearable technologies
foster the perspective of the quantified self, a cultural phenomenon emphasising personal …
foster the perspective of the quantified self, a cultural phenomenon emphasising personal …