Propaganda política pagada: Exploring us political facebook ads en español
In 2021, the US Hispanic population totaled 62.5 million people, 68% of whom spoke
Spanish in their homes. To date, it is unclear which political advertisers address this …
Spanish in their homes. To date, it is unclear which political advertisers address this …
Citizens' acceptance of data-driven political campaigning: A 25-country cross-national vignette study
This paper investigates how the acceptance of data-driven political campaigning depends
on four different message characteristics. A vignette study was conducted in 25 countries …
on four different message characteristics. A vignette study was conducted in 25 countries …
Who Does (n't) Target You? Mapping the Worldwide Usage of Online Political Microtargeting
Political campaigns are increasingly investing in targeted advertising on social media
platforms to reach voters. Despite critical implications for citizens and elections, little is …
platforms to reach voters. Despite critical implications for citizens and elections, little is …
The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects
The availability of online data has altered the role of social media. By offering targeted
online advertising, that is, persuasive messages tailored to user groups, political parties …
online advertising, that is, persuasive messages tailored to user groups, political parties …
[PDF][PDF] More Than Meets the Eye: Understanding Political Microtargeting Processing With Gaze-Cued Retrospective Think-Aloud Methodology
Political microtargeting is a popular campaign tool in elections worldwide. However, it is
associated with democratic risks. Foremost, scholars and policymakers are concerned that …
associated with democratic risks. Foremost, scholars and policymakers are concerned that …
Data-Driven Maintaining: The role of the party and data maintenance in the US context
J Baldwin-Philippi - Media and Communication, 2024 - ssoar.info
Political campaigning in the US is unique in the global context for its lack of attention to the
role of the party, largely due to the centrality and power campaigns, and that is particularly …
role of the party, largely due to the centrality and power campaigns, and that is particularly …
A consistent picture? Issue‐based campaigning on Facebook during the 2021 German federal election campaign
In times of declining party identification, political parties need to persuade and mobilize their
voters from election to election. Setting topics in such a way that voters are convinced to cast …
voters from election to election. Setting topics in such a way that voters are convinced to cast …
A consistent picture?
J Haßler, AK Wurst, K Pohl… - Politics and …, 2024 - epub.ub.uni-muenchen.de
In times of declining party identification, political parties need to persuade and mobilize their
voters from election to election. Setting topics in such a way that voters are convinced to cast …
voters from election to election. Setting topics in such a way that voters are convinced to cast …
The Cost of Reach: Testing the Role of Ad Delivery Algorithms in Online Political Campaigns
Political campaigns increasingly rely on digital ads to engage potential voters, with platforms
like Meta offering advertisers detailed targeting options based on user demographics …
like Meta offering advertisers detailed targeting options based on user demographics …
The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads
Scholars and policymakers call for disclosures and educational training to enhance citizens'
critical coping with targeted political advertising. Empirically, however, the effectiveness of …
critical coping with targeted political advertising. Empirically, however, the effectiveness of …