Purpose The study examined the mediating and moderating roles of engagement and trust
in the relationship between digital marketing and purchase intentions in the banking …

The development of a competitive music streaming application industry has an impact on the
company's success with a focus on brand loyalty. This study aims to understand the effect of …

This study aims to analyze the effect of the service marketing mix, including Product, Price,
Place, Promotion, People, Process, and Physical Evidence, on parents' decision-making in …

The use of AI chatbot applications with social media messengers aims to shape the 'online
to offline'approach to chat-based purchases. Using a sequential mixed-methods approach …

Meningkatnya perkembangan beauty & personal care di Indonesia akibat adanya peraturan
social distancing dan work from home pada masa pandemi Covid-19. Pola belanja …

Internet presence is essential for tourism companies. Health resorts are a tourism resource
of prime importance for the image of a wellness tourism destination. This paper analyses the …

Purpose: The current study sought to determine the effect of electronic sales channels on
customer response to appropriate product outlet stores. Theoretical framework: With the …

Purpose: The objective of this study was to investigate the factors of Social Media on
Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical …

Purchase intention is one of the most significant aspect that influences the advancement of a
business also used as a consumer behaviour prediction. Traditional marketing is one of …

Considering the increased interest in the role of Social Media Marketing (SMM) of fast-food
brands in encouraging purchase decisions, the current study introduced the stimulus …