The objective of this study is to examine the experiential quality of consumers to better
understand the relationship impact on their perceived experiential psychological states and …

This research examines responses to marketing tactics when consumers consider personal
finances, time availability, and the two combined. When considering extenuating …

This study proposes a conceptual model to examine the relationships among self-
confidence, desire, acceptance, the dimensions of relationship quality (trust and …

The field of consumer neuroscience allows researchers to account for an individual's explicit
reported behaviors as well as their implicit behaviors that are reflected in the neural …

This thesis investigates" Consumers Willingness to Sacrifice", or what motivates people to
give up time, money and comfort to be able to obtain a limited edition luxury product that …

5. Ashraf, R., Albert, N., Merunka, D. and Khan, M.(2019)," Consumer involvement with
corporate ads vs product ads: A cross-national study", Asia Pacific Journal of Marketing and …