The onus on the average person is greater than ever before to make sense of large amounts
of readily accessible quantitative information, but the ability and confidence to do so are …

The COVID-19 pandemic and the accompanying economic downturn have dramatically
impacted the lives of consumers around the world. From a conceptual perspective, such …

To explain trade-offs in choice, researchers have proposed myriad phenomena and
decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most …

Empowered by artificial intelligence (AI), human-like service robots are prevalent, but they
may have negative effects. Limited research has studied suitable strategies for …

Intertemporal choices represent one of the most prevalent and fundamental trade-offs in
consumer decision making. While prior research on intertemporal choices has focused on …

Emotions are the focal factor influencing consumer evaluation and behaviour. However, the
present literature remains fragmented owing to conflicting findings on effects of emotions …

Consumers often form calorie estimates. How consumers estimate calories can
systematically bias their calorie assessments. We distinguish between magnitude estimates …

In this research, we examine whether moral judgments sometimes violate the normative
principle of procedure invariance–that is, whether normatively equivalent elicitation tasks …

Price knowledge is a key antecedent of many consumer judgments and decisions. This
article examines consumers' ability to form accurate beliefs about the minimum, the …

Whether for improving health or keeping in shape, consumers are beginning to pay attention
to calorie intake. However, although a growing number of studies have focused on the …