This study aims to examine the determinants of brand loyalty in emerging markets, focusing
on smartphone consumers in Bangladesh. The study focuses on identifying the key …

Lately, smartphones have had a significant impact on how individuals act, mainly when they
shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic …

The increasing acknowledgment of the complex interplay between human actions and the
natural world has generated a need to decipher human-environmental interdependence's …

As the banking industry gradually steps into the digital era of Bank 4.0, business competition
is becoming increasingly fierce, and banks are also facing the problem of massive customer …

The success of a branded apparel industry in the long run depends on whether the
customers are purchasing branded products. However, one of the biggest challenges is to …

Chlorogenic acids (CGAs) play a key role in defining the quality and functionality of coffee
products. CGA fingerprints of black instant coffee (BIC) and coffee bean extract (CBE) were …

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh E-Brand Experience, In-
Store Experience, Kepuasan Konsumen Terhadap Kepuasan terhadap Merek Pada Coffee …

This study involved 145 respondents from the second wave pioneer coffee product, with an
interest in seeking answers: does the second wave coffee product still have loyalists, even …

Penelitian ini bertujuan untuk mengetahui perceived behavioral control dan intention to
purchase dapat meningkatkan actual behavior terhadap pembelian produk pada generasi Y …

This study aims to explore and identify significant relationships between Self-city Brand
Connection, City Brand Experience, City Brand Satisfaction, and City Brand …