[HTML][HTML] Health nonprofit organizations use of social media communication and marketing during Covid-19: A qualitative technology acceptance model viewpoint
RG Duffett, S Thomas - Social Sciences & Humanities Open, 2024 - Elsevier
In the aftermath of COVID-19, this study explores the complexities surrounding the adoption
and efficacy of social media as a communication and marketing tactic among South African …
and efficacy of social media as a communication and marketing tactic among South African …
Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations
S Thomas, RG Duffett - Journal of Nonprofit & Public Sector …, 2024 - Taylor & Francis
The continued growth of nonprofit organizations (NPOs) has caused major competition to
create awareness of their funding needs and services. Consequently, NPOs have begun to …
create awareness of their funding needs and services. Consequently, NPOs have begun to …
Dynamics of nonprofit crisis communication in the pandemic: crisis narratives of homeless shelters
S An - Journal of Chinese Governance, 2024 - Taylor & Francis
This study examines how US nonprofit homeless shelters strategically used social media for
crisis communication during the COVID-19 pandemic. Using content analysis of 1,109 …
crisis communication during the COVID-19 pandemic. Using content analysis of 1,109 …
Mapping Social Media Use by the Non-profit Sector: A Bibliometric Analysis and Future Research Agenda.
A Chaudhry - Library of Progress-Library Science …, 2024 - search.ebscohost.com
Purpose-Social media has grown into an important tool for communication for many
organizations, including non-profits. Though there have been multifarious attempts to …
organizations, including non-profits. Though there have been multifarious attempts to …
[PDF][PDF] Authors' original manuscript (AOM) Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations
S Thomas, RG Duffett - researchgate.net
The continued growth of non-profit organizations (NPOs) has caused major competition to
create awareness of their funding needs and services. Consequently, NPOs have begun to …
create awareness of their funding needs and services. Consequently, NPOs have begun to …
[PDF][PDF] Social Sciences & Humanities Open
RG Duffett, S Thomas - researchgate.net
In the aftermath of COVID-19, this study explores the complexities surrounding the adoption
and efficacy of social media as a communication and marketing tactic among South African …
and efficacy of social media as a communication and marketing tactic among South African …