We develop and describe a framework for research in a particular segment of digital
advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work …

Click through rate (CTR) prediction of image ads is the core task of online display
advertising systems, and logistic regression (LR) has been frequently applied as the …

Real-time bidding (RTB) is an emerging and promising business model for online
computational advertising in the age of big data. Based on analysis of massive amounts of …

摘要近年来, 随着互联网及智能移动设备的发展和普及, 丰富了广告的推送方式和投放平台.
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …

Non-guaranteed display advertising (NGD) is a multi-billion dollar business that has been
growing rapidly in recent years. Advertisers in NGD sell a large portion of their ad …

In online display advertising, state-of-the-art Click Through Rate (CTR) prediction algorithms
rely heavily on historical information, and they work poorly on growing number of new ads …

Creative plays a great important role in e-commerce for exhibiting products. Sellers usually
create multiple creatives for comprehensive demonstrations, thus it is crucial to display the …

Advertising creatives are ubiquitous in E-commerce advertisements and aesthetic creatives
may improve the click-through rate (CTR) of the products. Nowadays smart advertisement …

Advertising in mobile apps has recently become one of the most popular advertising
channels for businesses when its annual revenue has rapidly increased year over year. On …

Modern online auction-based advertising systems combine item and user features to
promote ad creatives with the most revenue. However, new ad creatives have to display for …