[HTML][HTML] Harnessing technological resources for effective growth hacking: A mixed-method framework using systematic literature review, content analysis, and multi …

HA Mahdiraji, HS Arabi, K Duan, D Vrontis - Journal of Business Research, 2025 - Elsevier
Abstract The rise of Industry 4.0′ s digital transformations has revolutionised organisational
practices and significantly influenced analysis methods. One effective strategy affected by …

Unraveling the determinants of platform economy adoption in developing countries: an extended application of the UTAUT2 model with a privacy calculus perspective

M Dahmani, A Ben Youssef - Platforms, 2023 - mdpi.com
The platform economy has emerged as a transformative force in various industries,
reshaping consumer behavior and the way businesses operate in the digital age …

[PDF][PDF] Development of Human Resource Management Policies in the Myntra Online Shopping

SAH Basha, M Hasyim - technoaretepublication.org
This article depicts the importance of HR policies which are used by online businesses.
Myntra is an online shopping site which uses HR policy for businesses and they hire …