ABSTRACT AI tools have the capability to analyze emotions conveyed in substantial text
inputs such as customer reviews or feedback. These algorithms categorize sentiment as …

Digital transformation typically requires gathering and handling extensive amounts of data. E-
commerce offers immense opportunities for businesses to access global markets and make …

With the development of AI, several sectors have undergone radical change thanks to the
availability of advanced tools for data analysis and decision-making. Artificial intelligence …

Abstract Generative Artificial Intelligence presents significant prospects for the hospitality
and tourism sector, impacting various aspects such as operations, design, marketing …

The metaverse, a rapidly evolving field, promises to transform online shopping through
immersive technologies. This systematic review aims to explore and analyze the key design …

The swift progress of technology has led to the emergence of the notions of smart cities and
smart tourism, which are expected to significantly transform both urban living and travel …

Intellectual property presents significant prospects for the hospitality and tourism sector,
impacting various aspects such as operations, design, marketing, destination management …

The retail industry is undergoing a transformative shift with the integration of augmented
reality (AR) and virtual reality (VR) technologies. The contemporary retail landscape is …

The retail sector is experiencing a significant transformation through the integration of
augmented reality (AR) and virtual reality (VR) technologies. The convergence of AR and …

Retail experience and customer participation are changing with the advancement of
technology. The rise of metaverse offers a singular chance to reinvent retail customers' …