This study examined the association between digital transformation (DT), supply chain
integration (SCI), and overall sustainable supply chain performance (OSSCP). The current …

The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …

The competitive landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia
underscores the importance of sustained customer loyalty as a strategic imperative for …

This study examines MSME customer segmentation based on complaint behavior and the
influence of Recency, Frequency, and Monetary (RFM) metrics. It integrates consumer …

Abstract This study aims to:(1) introduce the concept of resilience to negative electronic word
of mouth (eWOM); and (2) examine a process model from self-congruity, brand attachment …

The aim of this research is to empirically investigate the influence of supply chain
management practices (SCMPs) on customer satisfaction through the mediating roles of …

This research explores the positive impact of digital marketing communication strategies on
the resilience and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in …

The purchasing choice significantly impacts marketing and can be influenced by various
aspects, including product quality, promotions, and other variables. This study examines the …

This chapter examines customer service as a strategic growth tool for micro, small, and
medium entrepreneurial firms (MSMEs). Customer service is crucial to any business …

Growing internet usage presents chances for MSME to develop their businesses particularly
in social media and e-commerce. This research examines how technological …