The role of self-brand connection on the relationship between athlete brand image and fan outcomes
This research explored the role of athlete on-and off-field brand image on consumer
commitment toward the athlete and associated team, preference by the athlete's sponsor …
commitment toward the athlete and associated team, preference by the athlete's sponsor …
Understanding athlete brand life cycle
The purpose of this study was to present a framework to aid understanding athlete brand life
cycle and how to extend it. A thorough review of the literature was conducted to create the …
cycle and how to extend it. A thorough review of the literature was conducted to create the …
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
AG Ferreira, CF Crespo, C Mendes - International Journal of Sports …, 2022 - emerald.com
Purpose In this study, we empirically analyse the effects of sports celebrities' image on
consumers' engagement with them via social media and with their endorsed brand. In …
consumers' engagement with them via social media and with their endorsed brand. In …
Testing the impact of athlete brand image attributes on fan loyalty
A Mahmoudian, S Sadeghi Boroujerdi… - Journal of Business & …, 2021 - emerald.com
Purpose Athlete brand image management has become a popular topic among sport
marketing scholars. This study aims to test the impacts of the attributes of an athlete brand …
marketing scholars. This study aims to test the impacts of the attributes of an athlete brand …
Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations
SA Brandon-Lai, CG Armstrong, GR Ferris - Sport Management Review, 2016 - Elsevier
The management of images projected to consumer audiences is a key task for sport service
organisations; however, the number of “touch points”(interactions between employees and …
organisations; however, the number of “touch points”(interactions between employees and …
Ethical considerations & the practice of tanking in sport management
J McManus - Sport, ethics and philosophy, 2019 - Taylor & Francis
The paper defines the practice of tanking in regard to sport organizations and differentiates
this approach from activities such as match fixing and team building. Thereafter, the ethical …
this approach from activities such as match fixing and team building. Thereafter, the ethical …
Athlete branding in less popular sport: a triadic approach
Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas
dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema …
dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema …
Employee assistance program for players in the Chinese Professional Baseball League
CC Teng - Journal of Workplace Behavioral Health, 2024 - Taylor & Francis
Abstract Employee Assistance Programs (EAP) offer services that assist in the management
of problems faced by employees. EAP can assist in addressing employee-related issues in …
of problems faced by employees. EAP can assist in addressing employee-related issues in …
Spouses or Partners Providing Social Support to Male Basketball Player's Transition Out of Professional Sports
SM Robinson - 2023 - search.proquest.com
The purpose of this qualitative descriptive study was to explore how spouses or partners of
male professional basketball players in the USA describe their experiences with and …
male professional basketball players in the USA describe their experiences with and …
Narrative accounting practices in Indonesia companies
I Meutia, BC Putra - Binus Business Review, 2017 - journal.binus.ac.id
Narrative Accounting Practices in Indonesia Companies Page 1 Copyright©2017 P-ISSN:
2087-1228 E-ISSN: 2476-9053 77 Binus Business Review, 8(1), May 2017, 77-83 DOI …
2087-1228 E-ISSN: 2476-9053 77 Binus Business Review, 8(1), May 2017, 77-83 DOI …