The Image War Moves to TikTok Evidence from the May 2021 Round of the Israeli-Palestinian Conflict

M Yarchi, L Boxman-Shabtai - Digital Journalism, 2023 - Taylor & Francis
The increasing mediatization of war makes battles over public image evermore prominent.
Individual citizens, no longer mediated by traditional gatekeepers, engage in public …

The Image War as a Significant Fighting Arena–Evidence from the Ukrainian Battle over Perceptions during the 2022 Russian Invasion

M Yarchi - Studies in Conflict & Terrorism, 2022 - Taylor & Francis
Ukrainian activity in the realm of image and perceptions during the 2022 Russian invasion
provides a unique opportunity to examine deep understanding and creative usage of this …

Facebook users' engagement with Israel's public diplomacy messages during the 2012 and 2014 military operations in Gaza

M Yarchi, T Samuel-Azran, L Bar-David - Place Branding and Public …, 2017 - Springer
In an attempt to broaden our understanding on current uses of public diplomacy tools and
their effectiveness, the study focuses on an Israeli citizens' initiative (Israel Under Fire) that …

Promoting terror or sport? The case of Qatar's international image

T Samuel-Azran, M Yarchi, Y Galily… - American Behavioral …, 2016 - journals.sagepub.com
Qatar's successful bid for hosting the 2022 soccer World Cup is regarded as one in a series
of attempts to change Qatar's image as a terror-sponsoring state. To understand the power …

The Boston game and the ISIS match: Terrorism, media, and sport

Y Galily, M Yarchi, I Tamir… - American Behavioral …, 2016 - journals.sagepub.com
The world is becoming largely interconnected. This notion has thought-provoking
implications due to the fact that this interdependence affords terrorist organizations …

The media framing of blame agency in asymmetric conflict: Who is blaming whom for the 2014 Israeli-Palestinian peace negotiations failure?

E Friedman, A Herfroy-Mischler - Journalism Studies, 2020 - Taylor & Francis
ABSTRACT Utilizing the 2014 Israeli-Palestinian failed peace negotiations, this study
examines the relationship between blame agency, the national identity of a newspaper, and …

ISIS's media strategy as image warfare: Strategic messaging over time and across platforms

M Yarchi - Communication and the Public, 2019 - journals.sagepub.com
The media plays a crucial role in contemporary conflicts because an image war is occurring
alongside the military confrontation. The Islamic state of Iraq and al-Sham (ISIS) sets a prime …

Far away but close at heart? German and Israeli consumption of news concerning the 2022 Russian–Ukrainian war

Y Ariel, J Unkel, D Weimann Saks… - Media, War & …, 2024 - journals.sagepub.com
This study, conducted in Germany and Israel in May 2022, compares German and Israeli
news media consumption concerning the Russian–Ukrainian war using a structured online …

Terror Organizations' Uses of Public Diplomacy: Limited versus Total Conflicts

M Yarchi - Studies in Conflict & Terrorism, 2016 - Taylor & Francis
In the last few decades, terrorism has become a global threat and challenge, which many
countries have had to face and fight. Conflicts involving terror organizations are, to a large …

The sporting arena as a public diplomacy battlefield: The Palestinian attempt to suspend Israel from FIFA

R Ber, M Yarchi, Y Galily - The Journal of International …, 2017 - Taylor & Francis
Conflicts today are very much battles of ideas. Alongside the military confrontations, an
'Image War'is taking place. The goal of the current study was to examine the usage of the …