Background: Diets high in red and processed meat (RPM) contribute substantially to
environmental degradation, greenhouse gas (GHG) emissions, and the global burden of …

Planetary and human health depend on Westerners' ability to reduce meat consumption.
Meat production degrades the environment while excessive meat intake is associated with …

We conceptualize the journey to ethical veganism in the stages of the transtheoretical model
of change, from precontemplation through contemplation, preparation, action, and …

This introduction presents an overview of the key concepts discussed in the subsequent
chapters of this book. The book demonstrates the entanglements between cultures of human …

Plant-based meat alternatives have grown tremendously in recent years, with an
unprecedented increase in vegan and meat-sounding labelled products appearing on …

Sensory experiences of plant-based (PB) food alternatives play a crucial role in the
acceptance and, thus, growth of this market. To facilitate improvements and to better direct …

This study explored consumer awareness, knowledge and attitudes towards a plant-based
diet (PBD) in Belgium, Denmark, the Netherlands and Spain. Furthermore, it assessed …

The welfare of farm animals is increasingly of concern to meat producers as well as
consumers and the broader community; however these groups conceptualize animal …

Many of the key problems humans are facing today result from desires, habits, and social
norms impeding behavior change. Here, we apply a grounded cognition perspective to …

The growing popularity of plant-based milk alternatives suggests a shift in consumer
preferences for dairy and nondairy products. Drivers of these shifts include rising concerns …