Sustainable marketing performance of banks in the digital economy: The role of customer relationship management

S Acheampong, T Pimonenko, O Lyulyov - Virtual Economics, 2023 - ceeol.com
Customer relationship management (CRM) has become the lifeblood of banking and the
principal driver of sustainable marketing performance in the digital economy. The discovery …

Impact of CRM capability dimensions on organizational performance

R Ali, S Ali, M Ahmad, Z Nazish - SMART Journal of Business …, 2019 - indianjournals.com
This study was conducted, to examine the impact of CRM capability dimensions, on
organizational performance. The study identified four customer relationship management …

[PDF][PDF] The impact of customer relationship management on achieving service quality of banking sector of Jordan

MA Al-Qeed, BY ALsadi… - International Journal of …, 2017 - pdfs.semanticscholar.org
Definitely, the world is becoming chaotic and affects all aspects of life. One of these is
customers who become more severe in their needs, expectations, desires, and preferences …

The impact of customer relationship management on company performance in three segments

I Alawiyah, PN Humairoh - Jurnal Ilmiah Ekonomi Bisnis, 2017 - ejournal.gunadarma.ac.id
Application of modern CRM as a kind of business intelligence successfuly become another
resources factor which can improving company performance. The company's observed …

[PDF][PDF] Customer Relationship Management and Performance of Microfinance Banks in Akwa Ibom State

EF Akpan - Srusti Management Review, 2023 - researchgate.net
The purpose of this study was to investigate the relationship between customer relationship
management and performance of microfinance banks in Akwa Ibom State. The …

[PDF][PDF] Designing and providing the appropriate structural model for success of customer relationship management in the sports service sector places in Iran: Multi …

F Abdavi, Y BadriAzrine, S Cincimino… - Applied Research in …, 2021 - journals.pnu.ac.ir
ﻣﺘﺪ ﻲ ﻣﺎﻟﺘ ﻞﻴ : ﺗﺤﻠ ﺮان ﻳا ﻲ ﺧﺪﻣﺎت اﻣﺎﻛﻦ ورزﺷ در ﺑﺨﺶ ﺎن ﻳ Page 1 ﺶﻫوﮋﭘ ﻲﺷزرو ﺖﻳﺮﻳﺪﻣ رد يدﺮﺑرﺎﻛ يﺎﻫ ةرﺎﻤﺷ ،ﻢﻬﻧ
لﺎﺳ 3 )35 ،(ﻲﭘﺎﻴﭘ نﺎﺘﺴﻣز 1399 ص ، 56-41 Applied Research of Sport Management Vol. 9, No.3 …

Impact of social media usage on organizational performance of saccos in Kenya (A case study of kuscco sacco affliates)

AW Koori, MS Muriithi, MJ Mbebe - European Journal of Business and …, 2018 - iprjb.org
Purpose: The purpose of this study was to establish the impact of social media usage on
organizational performance. Methodology: This study was based on descriptive research …

The impact of balanced scorecard on customer relationship management performance: evidence from Egypt

NS Ahmed, A El-Razeek… - المجلة العلمية للدراسات …, 2023‎ - cfdj.journals.ekb.eg
Purpose–This paper aims at analyzing the impact of balanced scorecard (BSC) on customer
relationship management performance (CRMP). Design/methodology/approach–This paper …

[HTML][HTML] Optimizing Bank Performance through Loan Recovery in Nigeria: A Comprehensive Analysis of Loan Recovery Strategies of Ecobank Plc.

AB Orok, EA Okon, IT Titus - Journal of Business Strategy Finance and …, 2023 - jbsfm.org
Banks have significant difficulties in recovering debt, especially when consumers are no
longer available following loan disbursement. This study carefully examines the effects of …

[PDF][PDF] Organizational Resources and Competitive Advantage of Airline Companies Operating in Kenya

O AL AMIN - 2020 - ir-library.ku.ac.ke
The aircraft business assumes a big role in Kenya's economic advancement. The airline
business catalyzes different parts of the economy, for example, the travel industry …