This study aims to determine the effect of social media marketing activities on brand trust,
brand equity and brand loyalty in social media. The study uses the Structural Equation …

This study aims to shed light on the role of social media in building consumer engagement
and examines the impact of Islamic brand personality traits on electronic word-of-mouth and …

Consumption of chocolate in Indonesia continues to increase every year, this can be an
opportunity for businessmen to open a business with the main product of chocolate. Falala …

Penelitian ini bertujuan untuk mengetahui pengaruh brand experience terhadap
satisfaction, uncertainty, dan brand loyalty pada merek raket bulutangkis. Ada 132 sampel …

In the global digital economy, this study examines how digital branding affects the
competitiveness and market growth of Ukrainian businesses. The study uses a meta …

Digital marketing is a module of marketing that is used to promote an organisation's products
and services through the use of the internet and digital technologies. Brand loyalty is a …

Generasi Z memiliki peranan penting dalam konsumsi industri makanan dan minuman
menimbang generasi ini akan menjadi potensi umur produktif yang besar di beberapa tahun …

One of the revolutions in cosmetic shopping patterns in society is occurring with women who
are starting to be aware of beauty trends. These women are becoming a new market sector …

The growth of social media provides opportunities for businesses to make marketing tools.
Social media marketing makes it easy for businesses to interact with consumers. Instagram …

Penelitian ini bertujuan untuk menganalisis kekuatan aktivitas pemasaran di media sosial
produk UMKM merek Eatsambel dalam membangun loyalitas pelanggan dengan dimediasi …